FRS Supports LIVESTRONG™

At The FRS Company, we believe in promoting a healthy lifestyle and giving back to support organizations that are doing great work in our community. That’s why we have joined forces with Lance Armstrong, a world champion cyclist and cancer survivor, and the Lance Armstrong Foundation, an organization he founded in 1997 with the goal of inspiring and empowering people affected by cancer. We share the same philosophy as Lance and the Lance Armstrong Foundation - maintaining a healthy lifestyle through proper diet and exercise can help prevent illness and disease.

The Lance Armstrong Foundation helps people with cancer focus on living. From the moment of diagnosis, the LAF provides the practical information and tools people with cancer need to live life on their own terms. The LAF serves its mission through advocacy, public health and research. For more information, visit www.livestrong.org.

Our Role

Ten cents of every case sold of FRS® cans goes to the Lance Armstrong Foundation. Similar payments are also made on cases sold of all other FRS product formats including concentrate, chews and drink powder.

We also sample FRS products at many LAF events including the LIVESTRONG Challenges. Many LIVESTRONG supporters have incorporated the healthy energy of FRS into their active lifestyles.